LVF · Brand Stylescape

A stylescape proposal to explore and define a possible visual direction for the digital presence of the Italian Women's Volleyball League (LVF).

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The starting point was a clear constraint: pink had to remain the brand color. Without a detailed visual brief, I built a direction based on contrast, hierarchy, and the visual language of sports broadcasts, adapting those references to volleyball's own rhythm and identity.

One of the main challenges was designing a system that could hold together clubs with very different names, crests, and colors without losing coherence. I also had to get familiar with a sport I didn't know well, and translate the higher information density of each match into a clear visual hierarchy.

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The proposal defined a direction for color, iconography, hierarchy, and components to help evaluate how the final web identity could be built. Although the full direction wasn't selected, several elements from it made it into the final design.