CustomIQ · Brand Exploration

CustomIQ is an autonomous marketing platform that helps growth teams plan, launch, and optimize campaigns from a single system, focused on revenue rather than isolated metrics like clicks.

Open larger

The brief was to rethink the dashboard's visual design. The existing version lacked a consistent direction and a clear hierarchy between different types of information.

Before settling on the final proposal, I explored five visual directions to find a language that would work for a product used daily by marketing professionals: clear, legible, and able to handle a high density of information without losing coherence.

Open larger

The direction that held up best with dense tables on screen, where a dashboard like this is under the most pressure, became the visual foundation of the redesign and was applied consistently across the entire dashboard.